Wiki Case Presentation Wikia



Welcome to Dance Party's Wikipedia Case Presentation
It's a dance party. Sure it is. HEY U GUYS. WHERE ARE THE SNACKS.

Case Overview
Wikipedia has changed the flow of information to the public. Wikipedia has changed the way we view information, from relying on "experts" in the field to now putting trust in crowd-sourced information.

For nearly 250 years Encyclopedia Britannica was the gold standard for reference works. In the early 90s, encyclopedia sales were over $1.2 million. Encyclopedia Britannica held more than 50% of the market, earning $650 in revenues. Microsoft launched Encarta in 1993, trying to capitalize on the widespread growth of the personal computer market. By 1996, the market for printed encyclopedias had shrunk by half while Microsoft sold over $100 million worth of Encarta CDs. Britannica's sales dropped from 120,000 sets in 1990 to 12,000 sets in 2010. In 2012, Britannica announced they would no longer sell printed books, instead switching to a subscription based model via a website and mobile app.

In January 2001, Jimmy Wales launched Wikipedia. Wales describes September 11, 2001 as a "eureka moment" for Wikipedia. After the terrorist attacks, millions of people visited the site trying to find information about Al-Qaeda, the World Trade Center, etc. Fast-forwarding to present day, and Wikipedia is visited 200 times a second, and is one of the top websites by traffic after Google, Facebook and Amazon. Wikipedia contains 35 million articles in 288 different languages. 12,000 new pages spring up a day. Wales runs Wikipedia as a non-profit, preferring to use a donation model instead. In 2015, $50 million was donated in 70 currencies.

Innovation

Latest activity
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